01 · Planner
Plan from what is actually happening.
Planner reads RSS, Atom and Google Trends feeds for each brand and scores what it finds. Suggestions land on the calendar, where you accept, reschedule or reject them before a single word is drafted.
- Velocity
- how fast the signal is rising
- Relevance
- how close it sits to the brand’s keywords
- Seasonality
- whether its moment comes round every year
- Competition
- how crowded the results already are
- Intent
- what the person searching wants to do



